{"title":"Cybex Priam Comfort Collection","description":null,"products":[{"product_id":"cybex-priam-pushchair-set-comfort-collection-sepia-black","title":"Cybex Priam Pushchair Set - Comfort Collection in Sepia Black","description":"\u003cp\u003eWhere timeless elegance meets genuine everyday functionality, the Cybex PRIAM Platinum Comfort Collection in Sepia Black is the pushchair set that modern parents have been waiting for. Thoughtfully curated and beautifully pre-configured, this is luxury and practicality working in perfect harmony — no compromises, no corners cut.\u003c\/p\u003e\n\u003ch3\u003eA Design Icon on Wheels\u003c\/h3\u003e\n\u003cp\u003eThe NEW Generation Platinum Comfort Collection isn't just a pushchair set — it's a statement. Crafted with top-quality materials, understated sophistication, and an eye for the kind of details that matter, the PRIAM effortlessly blends exquisite design with supreme functionality. This is the pushchair for parents who expect both beauty and brains.\u003c\/p\u003e\n\u003ch2\u003eComfort From the Very First Day\u003c\/h2\u003e\n\u003ch3\u003eThe Fold Lux Carry Cot\u003c\/h3\u003e\n\u003cp\u003eYour baby's earliest adventures begin in the spacious, beautifully appointed Fold Lux Carry Cot. With a generously proportioned interior, plush upholstery, and a breathable soft-foam mattress, your newborn has everything they need to stretch, settle, and sleep soundly from day one. A cleverly elevated cot position means you can stay close and connected to your baby, making those precious early bonding moments even more special. The ventilated cot base keeps air flowing freely whatever position your baby settles in, and it's approved for occasional overnight sleeping too — always a welcome reassurance.\u003c\/p\u003e\n\u003ch3\u003eFolds Compact With the Cot Still on the Frame\u003c\/h3\u003e\n\u003cp\u003eLife moves fast — and the PRIAM keeps up. When it's time to head home, the carry cot folds down to half its size whilst still attached to the frame, making it effortlessly easy to stow in the car boot or tuck away at home between adventures. No removal, no fuss, no wasted time.\u003c\/p\u003e\n\u003ch2\u003eBuilt to Adapt as Your Family Grows\u003c\/h2\u003e\n\u003ch3\u003eTravel System Ready\u003c\/h3\u003e\n\u003cp\u003eThe PRIAM Platinum Comfort Set is fully travel system ready, meaning it adapts seamlessly as your child develops. Start with the Fold Lux Carry Cot, switch to a compatible infant car seat (sold separately) using the included car seat adapters, then move on to the reversible Lux Seat Unit for toddlers — all on the same frame. From first outings to confident strolls, the PRIAM is engineered to follow your family every step of the way.\u003c\/p\u003e\n\u003ch3\u003eReversible Seat Unit\u003c\/h3\u003e\n\u003cp\u003eAs your little one grows, the fully reversible seat unit keeps them comfortable and connected. Face them towards you for reassuring eye contact during the early months, then flip them forward to face the world as their curiosity takes over. Switching is quick, simple, and tool-free.\u003c\/p\u003e\n\u003ch3\u003eErgonomic Lie-Flat With XXL Extendable Canopy\u003c\/h3\u003e\n\u003cp\u003eThe Lux Seat Unit lies fully flat, giving your baby an ergonomically supported position as they rest and grow. When the weather makes its mind up, the extra-large, extendable UPF50+ canopy provides reliable protection against sun, wind, and rain — keeping your little one shielded whatever the conditions.\u003c\/p\u003e\n\u003ch2\u003eEffortless to Use, Every Single Day\u003c\/h2\u003e\n\u003ch3\u003eOne-Hand Fold\u003c\/h3\u003e\n\u003cp\u003eWith a baby in your arms, one-handed everything is non-negotiable. The PRIAM folds swiftly and smoothly with a single hand, so you can always keep your little one close whilst getting packed up and ready to go.\u003c\/p\u003e\n\u003ch3\u003eOne-Pull Harness\u003c\/h3\u003e\n\u003cp\u003eSecuring your child has never been quicker or easier. The one-pull harness clicks and tightens in seconds with just one hand, making every departure and arrival stress-free for everyone involved.\u003c\/p\u003e\n\u003ch3\u003eOne-Hand Height Adjustable Handlebar\u003c\/h3\u003e\n\u003cp\u003eWhether you're tall, petite, or somewhere in between, the handlebar adjusts to your perfect height with one smooth, effortless movement — keeping every stroll comfortable for you as well as your baby.\u003c\/p\u003e\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePushchair:\u003c\/strong\u003e Max. child weight 22 kg | Birth to approx. 4 years | Weight 12.9 kg (excluding comfort inlay) Unfolded: L 830–920 × W 600 × H 990–1090 mm | Folded: L 850 × W 515 × H 315 mm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCarry Cot:\u003c\/strong\u003e Max. child weight 9 kg | Birth to approx. 6 months | Weight 5.7 kg Unfolded (canopy up): L 890 × W 480 × H 590 mm | Folded: L 590 × W 480 × H 200 mm\u003c\/p\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cp\u003ePRIAM Frame · PRIAM Fold Lux Carry Cot · Breathable Foam Mattress · PRIAM Seat Pack · Fold Lux Carry Cot Adapters · Car Seat Adapters · Lux Seat Rain Cover · PRIAM Fold Lux Carry Cot Rain Cover · User Guide\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNEW Generation Platinum Comfort Collection — timeless elegance with top-quality materials and pre-configured style\u003c\/li\u003e\n\u003cli\u003eSuitable from birth to approx. 4 years\u003c\/li\u003e\n\u003cli\u003eTravel system ready — car seat adapters included (car seat sold separately)\u003c\/li\u003e\n\u003cli\u003eSpacious Fold Lux Carry Cot with plush upholstery and breathable soft-foam mattress\u003c\/li\u003e\n\u003cli\u003eHigher cot position for closer bonding with your newborn\u003c\/li\u003e\n\u003cli\u003eApproved for occasional overnight sleeping\u003c\/li\u003e\n\u003cli\u003eFolds compact with the carry cot still on the frame — perfect for car boots and home storage\u003c\/li\u003e\n\u003cli\u003eFully reversible Lux Seat Unit — parent-facing or forward-facing\u003c\/li\u003e\n\u003cli\u003eErgonomic lie-flat seat position for supported, comfortable rest\u003c\/li\u003e\n\u003cli\u003eXXL extendable UPF50+ canopy — protection from sun, wind, and rain\u003c\/li\u003e\n\u003cli\u003eOne-hand fold for effortless packing up on the go\u003c\/li\u003e\n\u003cli\u003eOne-pull harness for quick, secure, single-handed fastening\u003c\/li\u003e\n\u003cli\u003eOne-hand height-adjustable handlebar to suit all parents\u003c\/li\u003e\n\u003cli\u003eTwo rain covers included — one for the seat, one for the carry cot\u003c\/li\u003e\n\u003cli\u003eCar seat adapters included as standard\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cybex","offers":[{"title":"Rose Gold","offer_id":56165169955195,"sku":"526000001","price":1187.0,"currency_code":"GBP","in_stock":true},{"title":"Matt Black","offer_id":56165169987963,"sku":"526000011","price":1139.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/1252\/1353\/files\/cybex-baby-prams-cybex-priam-pushchair-set-comfort-collection-in-sepia-black-526000001-1241070838.jpg?v=1780438358"},{"product_id":"cybex-priam-pushchair-set-comfort-collection-cozy-beige","title":"Cybex Priam Pushchair Set - Comfort Collection in Cozy Beige","description":"\u003cp\u003eWhere timeless elegance meets genuine everyday functionality, the Cybex PRIAM Platinum Comfort Collection in Cozy Biege is the pushchair set that modern parents have been waiting for. Thoughtfully curated and beautifully pre-configured, this is luxury and practicality working in perfect harmony — no compromises, no corners cut.\u003c\/p\u003e\n\u003ch3\u003eA Design Icon on Wheels\u003c\/h3\u003e\n\u003cp\u003eThe NEW Generation Platinum Comfort Collection isn't just a pushchair set — it's a statement. Crafted with top-quality materials, understated sophistication, and an eye for the kind of details that matter, the PRIAM effortlessly blends exquisite design with supreme functionality. This is the pushchair for parents who expect both beauty and brains.\u003c\/p\u003e\n\u003ch2\u003eComfort From the Very First Day\u003c\/h2\u003e\n\u003ch3\u003eThe Fold Lux Carry Cot\u003c\/h3\u003e\n\u003cp\u003eYour baby's earliest adventures begin in the spacious, beautifully appointed Fold Lux Carry Cot. With a generously proportioned interior, plush upholstery, and a breathable soft-foam mattress, your newborn has everything they need to stretch, settle, and sleep soundly from day one. A cleverly elevated cot position means you can stay close and connected to your baby, making those precious early bonding moments even more special. The ventilated cot base keeps air flowing freely whatever position your baby settles in, and it's approved for occasional overnight sleeping too — always a welcome reassurance.\u003c\/p\u003e\n\u003ch3\u003eFolds Compact With the Cot Still on the Frame\u003c\/h3\u003e\n\u003cp\u003eLife moves fast — and the PRIAM keeps up. When it's time to head home, the carry cot folds down to half its size whilst still attached to the frame, making it effortlessly easy to stow in the car boot or tuck away at home between adventures. No removal, no fuss, no wasted time.\u003c\/p\u003e\n\u003ch2\u003eBuilt to Adapt as Your Family Grows\u003c\/h2\u003e\n\u003ch3\u003eTravel System Ready\u003c\/h3\u003e\n\u003cp\u003eThe PRIAM Platinum Comfort Set is fully travel system ready, meaning it adapts seamlessly as your child develops. Start with the Fold Lux Carry Cot, switch to a compatible infant car seat (sold separately) using the included car seat adapters, then move on to the reversible Lux Seat Unit for toddlers — all on the same frame. From first outings to confident strolls, the PRIAM is engineered to follow your family every step of the way.\u003c\/p\u003e\n\u003ch3\u003eReversible Seat Unit\u003c\/h3\u003e\n\u003cp\u003eAs your little one grows, the fully reversible seat unit keeps them comfortable and connected. Face them towards you for reassuring eye contact during the early months, then flip them forward to face the world as their curiosity takes over. Switching is quick, simple, and tool-free.\u003c\/p\u003e\n\u003ch3\u003eErgonomic Lie-Flat With XXL Extendable Canopy\u003c\/h3\u003e\n\u003cp\u003eThe Lux Seat Unit lies fully flat, giving your baby an ergonomically supported position as they rest and grow. When the weather makes its mind up, the extra-large, extendable UPF50+ canopy provides reliable protection against sun, wind, and rain — keeping your little one shielded whatever the conditions.\u003c\/p\u003e\n\u003ch2\u003eEffortless to Use, Every Single Day\u003c\/h2\u003e\n\u003ch3\u003eOne-Hand Fold\u003c\/h3\u003e\n\u003cp\u003eWith a baby in your arms, one-handed everything is non-negotiable. The PRIAM folds swiftly and smoothly with a single hand, so you can always keep your little one close whilst getting packed up and ready to go.\u003c\/p\u003e\n\u003ch3\u003eOne-Pull Harness\u003c\/h3\u003e\n\u003cp\u003eSecuring your child has never been quicker or easier. The one-pull harness clicks and tightens in seconds with just one hand, making every departure and arrival stress-free for everyone involved.\u003c\/p\u003e\n\u003ch3\u003eOne-Hand Height Adjustable Handlebar\u003c\/h3\u003e\n\u003cp\u003eWhether you're tall, petite, or somewhere in between, the handlebar adjusts to your perfect height with one smooth, effortless movement — keeping every stroll comfortable for you as well as your baby.\u003c\/p\u003e\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePushchair:\u003c\/strong\u003e Max. child weight 22 kg | Birth to approx. 4 years | Weight 12.9 kg (excluding comfort inlay) Unfolded: L 830–920 × W 600 × H 990–1090 mm | Folded: L 850 × W 515 × H 315 mm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCarry Cot:\u003c\/strong\u003e Max. child weight 9 kg | Birth to approx. 6 months | Weight 5.7 kg Unfolded (canopy up): L 890 × W 480 × H 590 mm | Folded: L 590 × W 480 × H 200 mm\u003c\/p\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cp\u003ePRIAM Frame · PRIAM Fold Lux Carry Cot · Breathable Foam Mattress · PRIAM Seat Pack · Fold Lux Carry Cot Adapters · Car Seat Adapters · Lux Seat Rain Cover · PRIAM Fold Lux Carry Cot Rain Cover · User Guide\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNEW Generation Platinum Comfort Collection — timeless elegance with top-quality materials and pre-configured style\u003c\/li\u003e\n\u003cli\u003eSuitable from birth to approx. 4 years\u003c\/li\u003e\n\u003cli\u003eTravel system ready — car seat adapters included (car seat sold separately)\u003c\/li\u003e\n\u003cli\u003eSpacious Fold Lux Carry Cot with plush upholstery and breathable soft-foam mattress\u003c\/li\u003e\n\u003cli\u003eHigher cot position for closer bonding with your newborn\u003c\/li\u003e\n\u003cli\u003eApproved for occasional overnight sleeping\u003c\/li\u003e\n\u003cli\u003eFolds compact with the carry cot still on the frame — perfect for car boots and home storage\u003c\/li\u003e\n\u003cli\u003eFully reversible Lux Seat Unit — parent-facing or forward-facing\u003c\/li\u003e\n\u003cli\u003eErgonomic lie-flat seat position for supported, comfortable rest\u003c\/li\u003e\n\u003cli\u003eXXL extendable UPF50+ canopy — protection from sun, wind, and rain\u003c\/li\u003e\n\u003cli\u003eOne-hand fold for effortless packing up on the go\u003c\/li\u003e\n\u003cli\u003eOne-pull harness for quick, secure, single-handed fastening\u003c\/li\u003e\n\u003cli\u003eOne-hand height-adjustable handlebar to suit all parents\u003c\/li\u003e\n\u003cli\u003eTwo rain covers included — one for the seat, one for the carry cot\u003c\/li\u003e\n\u003cli\u003eCar seat adapters included as standard\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cybex","offers":[{"title":"Matt Black","offer_id":56165170020731,"sku":"526000021","price":1139.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/1252\/1353\/files\/cybex-baby-prams-cybex-priam-pushchair-set-comfort-collection-in-cozy-beige-526000021-1241070818.jpg?v=1780437700"},{"product_id":"cybex-epriam-pushchair-set-comfort-collection-sepia-black","title":"Cybex ePriam Pushchair Set - Comfort Collection in Sepia Black","description":"\u003cp\u003eParenthood is full of adventures — and with the Cybex e-PRIAM Set in Sepia Black, every single one of them becomes effortless. Combining cutting-edge e-powered technology with thoughtfully crafted luxury, the e-PRIAM is far more than a pushchair. It is a complete travel companion, engineered to grow alongside your child from their very first days to their first steps and beyond.\u003c\/p\u003e\n\u003cp\u003ePart of the prestigious NEW Generation Platinum Comfort Collection, the e-PRIAM Set brings together timeless elegance and supreme practicality. Whether you're navigating busy city pavements, cobbled lanes, or sandy coastal paths, this pushchair ensures every outing is smooth, safe, and genuinely enjoyable — for both you and your little one.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003ePowered by Innovation, Driven by Love\u003c\/h2\u003e\n\u003cp\u003eThe e-PRIAM's most remarkable quality is its seamless blend of intelligent technology and intuitive design. At the heart of the system is a suite of e-powered features that take the hard work out of everyday parenting, leaving you free to focus on what truly matters.\u003c\/p\u003e\n\u003ch3\u003eApp-Controlled Rocking Mode\u003c\/h3\u003e\n\u003cp\u003eA genuine world-first, the e-PRIAM's dedicated app puts soothing power directly in your hands. With a simple tap, the pushchair gently rocks your baby back and forth — easing them into a peaceful sleep whether they're settled in the Fold Lux Carry Cot or the Lux Seat Unit. It's the helping hand every parent deserves.\u003c\/p\u003e\n\u003ch3\u003eSmart Hill Support\u003c\/h3\u003e\n\u003cp\u003eHills needn't be a cause for concern any longer. The e-PRIAM's Smart Hill Support detects inclines and automatically engages the motor to keep your stride comfortable and controlled — and crucially, it manages your speed on the way back down too. Smooth, confident, and completely effortless.\u003c\/p\u003e\n\u003ch3\u003eUneven Surface Support\u003c\/h3\u003e\n\u003cp\u003eFrom cobblestones and gravel paths to beach promenades, the e-PRIAM's state-of-the-art stabilisation technology absorbs the bumps so your baby doesn't have to. Every journey feels like you're gliding on air, regardless of the terrain beneath your wheels.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDesigned for Your Baby's Comfort\u003c\/h2\u003e\n\u003ch3\u003eErgonomic Lie-Flat Seat with XXL Extendable Canopy\u003c\/h3\u003e\n\u003cp\u003eYour baby deserves the very best rest, even on the move. The Lux Seat Unit reclines to a fully flat, ergonomic position with an adjustable leg rest — ideal for naps on longer outings. Shielding them from the elements is a generously sized, extendable UPF50+ canopy, offering reliable protection against sun, wind, and rain in equal measure.\u003c\/p\u003e\n\u003ch3\u003eBreathable Soft Foam Mattress\u003c\/h3\u003e\n\u003cp\u003eDesigned with your baby's wellbeing in mind, the breathable foam mattress maintains healthy airflow regardless of your baby's sleeping position. The specially ventilated Cot Base further regulates temperature, helping your little one stay cool and settled. Approved for occasional overnight sleeping when the need arises.\u003c\/p\u003e\n\u003ch3\u003eOne-Pull Harness\u003c\/h3\u003e\n\u003cp\u003eKeeping your child secure has never been simpler. The cleverly designed one-pull harness buckles and adjusts with just a single hand, making getting in and out of the pushchair quick and stress-free — a small detail that makes an enormous difference on busy days.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eA Travel System Built for Real Life\u003c\/h2\u003e\n\u003ch3\u003eFoldable Carry Cot\u003c\/h3\u003e\n\u003cp\u003eThe innovative Fold Lux Carry Cot folds in half whilst remaining attached to the frame, instantly transforming the e-PRIAM into a compact, boot-friendly companion without sacrificing a moment of newborn comfort. Travelling lighter has never felt so luxurious. When removed from the frame entirely, a convenient carry handle makes transporting the cot a breeze.\u003c\/p\u003e\n\u003ch3\u003eTravel System Ready\u003c\/h3\u003e\n\u003cp\u003eThe e-PRIAM adapts to your family's needs with ease. Switch effortlessly between the Fold Lux Carry Cot, a compatible CYBEX infant car seat, or the reversible Lux Seat Unit — making every journey, from the maternity ward to the school run, beautifully streamlined.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApp-Controlled Rocking Mode\u003c\/strong\u003e – Gently soothes your baby to sleep via the e-PRIAM's dedicated smartphone app\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Hill Support\u003c\/strong\u003e – Motor-assisted climbing and speed control on descents for effortless navigation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUneven Surface Support\u003c\/strong\u003e – Advanced stabilisation technology for smooth travel on any terrain\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic Lie-Flat Seat\u003c\/strong\u003e – Full recline with adjustable leg rest for comfortable napping on the go\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXXL Extendable UPF50+ Canopy\u003c\/strong\u003e – Generous, extendable sun and weather protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne-Pull Harness\u003c\/strong\u003e – Single-handed, fuss-free securing for quick on and off boarding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable Foam Mattress\u003c\/strong\u003e – Airflow-optimised design, approved for occasional overnight use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFold Lux Carry Cot\u003c\/strong\u003e – Folds in half whilst attached to the frame for compact storage and boot-friendly travel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel System Ready\u003c\/strong\u003e – Compatible with CYBEX infant car seats for seamless door-to-destination journeys\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePushchair Weight Capacity:\u003c\/strong\u003e Up to 22 kg | Suitable from birth to approximately 4 years\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarrycot Weight Capacity:\u003c\/strong\u003e Up to 9 kg | Suitable from birth to approximately 6 months\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePushchair Weight:\u003c\/strong\u003e 15.2 kg (excluding comfort inlay)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBox Contents:\u003c\/strong\u003e e-PRIAM Frame, Fold Lux Carry Cot, Breathable Foam Mattress, Seat Pack, Carry Cot Adapters, Car Seat Adapters, Lux Seat Rain Cover, Carry Cot Rain Cover, Battery, Charger \u0026amp; User Guide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cybex","offers":[{"title":"Rose Gold","offer_id":56165170086267,"sku":"526000043","price":1649.95,"currency_code":"GBP","in_stock":true},{"title":"Matt Black","offer_id":56165170119035,"sku":"526000055","price":1599.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/1252\/1353\/files\/0_3d748172-a705-481f-abbe-07b865e0d626.jpg?v=1780437281"},{"product_id":"cybex-epriam-pushchair-set-comfort-collection-cozy-beige","title":"Cybex ePriam Pushchair Set - Comfort Collection in Cozy Beige","description":"\u003cp\u003eParenthood is full of adventures — and with the Cybex e-PRIAM Set in Cozy Beige, every single one of them becomes effortless. Combining cutting-edge e-powered technology with thoughtfully crafted luxury, the e-PRIAM is far more than a pushchair. It is a complete travel companion, engineered to grow alongside your child from their very first days to their first steps and beyond.\u003c\/p\u003e\n\u003cp\u003ePart of the prestigious NEW Generation Platinum Comfort Collection, the e-PRIAM Set brings together timeless elegance and supreme practicality. Whether you're navigating busy city pavements, cobbled lanes, or sandy coastal paths, this pushchair ensures every outing is smooth, safe, and genuinely enjoyable — for both you and your little one.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003ePowered by Innovation, Driven by Love\u003c\/h2\u003e\n\u003cp\u003eThe e-PRIAM's most remarkable quality is its seamless blend of intelligent technology and intuitive design. At the heart of the system is a suite of e-powered features that take the hard work out of everyday parenting, leaving you free to focus on what truly matters.\u003c\/p\u003e\n\u003ch3\u003eApp-Controlled Rocking Mode\u003c\/h3\u003e\n\u003cp\u003eA genuine world-first, the e-PRIAM's dedicated app puts soothing power directly in your hands. With a simple tap, the pushchair gently rocks your baby back and forth — easing them into a peaceful sleep whether they're settled in the Fold Lux Carry Cot or the Lux Seat Unit. It's the helping hand every parent deserves.\u003c\/p\u003e\n\u003ch3\u003eSmart Hill Support\u003c\/h3\u003e\n\u003cp\u003eHills needn't be a cause for concern any longer. The e-PRIAM's Smart Hill Support detects inclines and automatically engages the motor to keep your stride comfortable and controlled — and crucially, it manages your speed on the way back down too. Smooth, confident, and completely effortless.\u003c\/p\u003e\n\u003ch3\u003eUneven Surface Support\u003c\/h3\u003e\n\u003cp\u003eFrom cobblestones and gravel paths to beach promenades, the e-PRIAM's state-of-the-art stabilisation technology absorbs the bumps so your baby doesn't have to. Every journey feels like you're gliding on air, regardless of the terrain beneath your wheels.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDesigned for Your Baby's Comfort\u003c\/h2\u003e\n\u003ch3\u003eErgonomic Lie-Flat Seat with XXL Extendable Canopy\u003c\/h3\u003e\n\u003cp\u003eYour baby deserves the very best rest, even on the move. The Lux Seat Unit reclines to a fully flat, ergonomic position with an adjustable leg rest — ideal for naps on longer outings. Shielding them from the elements is a generously sized, extendable UPF50+ canopy, offering reliable protection against sun, wind, and rain in equal measure.\u003c\/p\u003e\n\u003ch3\u003eBreathable Soft Foam Mattress\u003c\/h3\u003e\n\u003cp\u003eDesigned with your baby's wellbeing in mind, the breathable foam mattress maintains healthy airflow regardless of your baby's sleeping position. The specially ventilated Cot Base further regulates temperature, helping your little one stay cool and settled. Approved for occasional overnight sleeping when the need arises.\u003c\/p\u003e\n\u003ch3\u003eOne-Pull Harness\u003c\/h3\u003e\n\u003cp\u003eKeeping your child secure has never been simpler. The cleverly designed one-pull harness buckles and adjusts with just a single hand, making getting in and out of the pushchair quick and stress-free — a small detail that makes an enormous difference on busy days.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eA Travel System Built for Real Life\u003c\/h2\u003e\n\u003ch3\u003eFoldable Carry Cot\u003c\/h3\u003e\n\u003cp\u003eThe innovative Fold Lux Carry Cot folds in half whilst remaining attached to the frame, instantly transforming the e-PRIAM into a compact, boot-friendly companion without sacrificing a moment of newborn comfort. Travelling lighter has never felt so luxurious. When removed from the frame entirely, a convenient carry handle makes transporting the cot a breeze.\u003c\/p\u003e\n\u003ch3\u003eTravel System Ready\u003c\/h3\u003e\n\u003cp\u003eThe e-PRIAM adapts to your family's needs with ease. Switch effortlessly between the Fold Lux Carry Cot, a compatible CYBEX infant car seat, or the reversible Lux Seat Unit — making every journey, from the maternity ward to the school run, beautifully streamlined.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApp-Controlled Rocking Mode\u003c\/strong\u003e – Gently soothes your baby to sleep via the e-PRIAM's dedicated smartphone app\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Hill Support\u003c\/strong\u003e – Motor-assisted climbing and speed control on descents for effortless navigation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUneven Surface Support\u003c\/strong\u003e – Advanced stabilisation technology for smooth travel on any terrain\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic Lie-Flat Seat\u003c\/strong\u003e – Full recline with adjustable leg rest for comfortable napping on the go\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXXL Extendable UPF50+ Canopy\u003c\/strong\u003e – Generous, extendable sun and weather protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne-Pull Harness\u003c\/strong\u003e – Single-handed, fuss-free securing for quick on and off boarding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable Foam Mattress\u003c\/strong\u003e – Airflow-optimised design, approved for occasional overnight use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFold Lux Carry Cot\u003c\/strong\u003e – Folds in half whilst attached to the frame for compact storage and boot-friendly travel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel System Ready\u003c\/strong\u003e – Compatible with CYBEX infant car seats for seamless door-to-destination journeys\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePushchair Weight Capacity:\u003c\/strong\u003e Up to 22 kg | Suitable from birth to approximately 4 years\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarrycot Weight Capacity:\u003c\/strong\u003e Up to 9 kg | Suitable from birth to approximately 6 months\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePushchair Weight:\u003c\/strong\u003e 15.2 kg (excluding comfort inlay)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBox Contents:\u003c\/strong\u003e e-PRIAM Frame, Fold Lux Carry Cot, Breathable Foam Mattress, Seat Pack, Carry Cot Adapters, Car Seat Adapters, Lux Seat Rain Cover, Carry Cot Rain Cover, Battery, Charger \u0026amp; User Guide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cybex","offers":[{"title":"Matt Black","offer_id":56165170151803,"sku":"526000067","price":1599.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/1252\/1353\/files\/cybex-baby-prams-cybex-epriam-pushchair-set-comfort-collection-in-cozy-beige-526000067-1241070025.jpg?v=1780436712"}],"url":"https:\/\/www.babyandco.com\/collections\/cybex-priam-comfort-collection.oembed","provider":"Baby \u0026 Co","version":"1.0","type":"link"}