Beginning from one man's desire to create a safe and simple environment for his daughter, and understanding the importance of protecting his child but finding the day-to-day use of infant car seats and strollers an agonising experience, Simple Parenting was born.
Simple Parenting is a company committed to taking the annoyances and hassles of everyday parenting and improving while simplifying the lives of parents and their babies, by designing and producing clever, innovative products and solutions.
Collaborating with companies such as Cuddleco Ltd, who they established a prolonged collaboration with in 2014, they strive to make an impact on modern day parenting and wish to share this passion with all parents around the globe. Since then, Cuddleco have added the Doona Car Seat to their portfolio.
Simple Parenting say they never compromise on quality and always strive to set the bar higher than official standard safety tests as well as their competitors. When creating, they take into consideration practicality, ease of use and product enjoyment, but put safety, quality and design at the top of their list. They have their own testing facility that conducts extreme and intensive abuse tests on their products, to ensure they meet the highest quality standard.