Rules Around Cookies Have Changed – This Page Explains What Cookies Are & How They Improve Your Experience.

The new Regulations on cookies, enforceable from May 2012, state that website owners must gain a visitor’s consent to be tracked by cookies on their website.   We wanted to help explain what cookies are,  the different types, why Baby & Co uses them and how they affect your web experience.  From 25th May 2012, there will be a clear message on our website informing you of the use of cookies on our website. This message will be displayed at the top of the website. 

Please note that by disabling, deleting, or disallowing cookies via your browser from 25th May 2012, your web experience may be affected. You will also find that the functionality of many other websites and services will be affected.

What Is A Cookie?

A cookie is a piece of information which a website transfers to the cookie file of the browser on your computer. The browser then saves the information and sends it back to the website server. When that browser returns to the same website the cookie will recognise the user. A cookie doesn’t tell us your email address or any other personal information. If you choose to create an account with us at a later date, the personal information you provide will not be shared with any third party. 

A cookie will typically contain details such as the domain from which the cookie has come, a value which is usually a random unique number as an identifier and the lifetime (expiry) of the cookie. 

There are 3 types of cookies used on this website:

  • Session Cookies: allowing us to “remember” content from page to page (these expire when you leave the website or close the browser).
  • Persistent Cookies: which define “Time To Live” and help us to determine your preferences (these will expire after the “Time To Live” period)
  • Third Party Cookies: these are cookies from any other domain, such as recommended product and advertising services.

What Will A Cookie Do For Me?

Almost every website that offers advanced features such as online ordering and custom content utilises cookies. Baby & Co uses cookies to keep track of items within your shopping basket and to enable us to present you with customized content. Each website utilises unique cookies, which essentially means that the cookies used by one site cannot be used by another.

Why Does Baby & Co Use Cookies:

Baby & Co wants to provide a good customer experience on its website and here’s an example of how cookies can allow this to happen: 

Shopping Experience: To remember the items that you have added to your basket to make the checkout process easier when you return back to the website. 

Content: Show you relevant content such as product recommends depending on your browser and buyer behaviour. 

User Behaviour: Coremetrics analytics to track website visits and clicks for pages visited with hourly transaction volume. This allows us to see how our customers like to use our website and which pages or functions they prefer; this allows us to continually improve our service. 

Third Party: Selected partner cookies which track where the users’ visit originated from. This allows us to see where your visit originated from, especially advertising on partner sites, present appropriate offers and helps prevent fraud and detect spammers.

Why Do I Need To Know This?

Baby & Co respects customer concerns and we want you to know why we ask you to opt-in and accept cookies. We want to be clear that accepting cookies does not give us access to your computer or personal information. We value our customer relationships and feel that our customers will benefit from cookies on our website, which enhance the web experience.

Turning Off/Disallowing/Disabling Or Deleting Cookies In Your Browser:

The majority of internet browsers will provide an option to disallow cookies. You can usually find how to do this in the help menu for your browser. Cookies can also be deleted by using your internet browser, but you must disallow cookies otherwise they will be reapplied the next time you visit a website.

Microsoft Internet Explorer

Google Chrome


Mozilla Firefox

If your web browser is not detailed above or you are using a mobile device, please consult your user manual or online help guide for details on how to control cookies. To find out more about cookies and how to manage them, you may wish to visit

If you disable cookies it may affect the service you receive from our website. For example you many not be able to:

  • view images
  • add items to your basket or buy them
  • see other customers' reviews or write reviews

Please remember that if you wish to disable cookies you will need to do this each time you visit our website.

List Of The Different Types Of Cookies Used By Baby & Co:

Below are specific details on the cookies currently used on our site:  

Issuer/ Host Cookie Name(s) Purpose
Baby & Co BabyandCo Store items added to shopping basket
Baby & Co listlast Used to store the last 5 product detail pages viewed so that we can potentially generate a recently viewed list to allow customers to quickly navigate back
Baby & Co shoprefr Remembers where the customer came from
Google Analytics Utma,utmb,utmc,utmz Used for search analytics to monitor site usage and performance
Addthis Psc, uid,uit,uvc,atuvc Used by AddThis service for bookmarking or adding pages to Social Networking sites
Facebook Datr The datr cookie is used to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook’s security and site integrity features
Facebook lsd This is set when a Facebook user logs out in order to prevent cross-site request forgery (CSRF) attacks


Cookies & Web Beacons Type Web Beacon Names Description Purpose
Web Beacon - Pixel Tracker Web Gains Web Gains When a user clicks an affiliate link, a small text file is written, a "cookie", to the user's browser. This cookie holds your affiliate ID, which can be identified at Babys-Mart's order page to credit for referred sales. The cookie that records your affiliate ID can "live" for as long as the advertiser desires, allowing you to get credit for customers who clicked on a link weeks, or months, before finally purchasing or making a repeat purchase. These cookies expire in 30 days.
Pixel Tracker Google Conversion Google Adwords Google uses cookies to serve ads based on your prior visits to Babys-Mart Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
Javascript and / or Pixel Tracker Yahoo Yahoo Yahoo! may set cookies for your web browser as you visit Babys-Mart, from Yahoo! provides ads / content. Yahoo! Yahoo! use web beacons to access Yahoo! cookies inside and outside of their network of websites and in connection with Yahoo! products and services.
Javascript and / or Pixel Tracker MSN Tracker MSN / Bing MSN / Bing may set cookies for your web browser as you visit Babys-Mart, from MSN / Bing provides ads / content. When you use Bing Search they place a cookie on your machine which contains a unique identifier known as a 'Search ID'. If you have previously signed into a Microsoft site or service using a Windows Live ID, Babys-Mart can also read one or more additional unique identifiers contained in other Microsoft cookies when youconduct a search.


Will This Policy Change?

Our business changes constantly and therefore our policies will need to change to reflect that. You should check our website frequently to see recent changes. Unless stated otherwise our Cookie Policy and Privacy Policy applies to all information that we have about you. We will never materially change our policies and practices to make them less protective of user information collected in the past without the consent of affected users.