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About Joie


Joie (pronounced "joy") are a leading nursery brand distributed throughout Europe and the Far East. Backed up by one of the largest baby goods manufacturers in China Joie has consistently produced award winning prams, buggies, and baby equipment. With multiple Red Dot design awards and specialist baby organisation awards you can trust Joie to offer not only great value but also superior design and quality.

Joie Prams

Joie offer a wide range of affordable pram systems. By simply adding one of Joie's lightweight infant carriers many Joie prams will become versatile travel systems taking your baby from birth through to toddler in style.
Depending on your needs you can choose from a lightweight stroller to with umbrella handles like the popular Joie Brisk to the fully functional and luxurious Chrome and Chrome DLX.

We also stock a range of Joie Twin Strollers and double prams

Joie Buggies

For parents on the move you should take a look at a Joie Buggy. Super lightweight and compact Joie's buggies are great as a second pushchair or for parents who travel frequently. The very popular Joie Brisk and the new Pact and Pact lite are ideal as a holiday buggy or for parents with compact cars.

Joie Car Seats

Joie are well known and respected for their baby and child car seats. Offering the latest technology Joie have infant carriers that meet the latest i-Size regulations which provide superior protection and comfort for your baby. Joie's latest innovation is the i-Level; a lie flat car seat which offers a more healthy reclined position for newborn babies. Approved to the latest regulations you can be confident you are offering your baby the very best.
Joie also has a range of extended rear facing car seats & combination car seats allowing your toddler to travel the safest way, backwards. With user-friendly features like swivel function found in the i-Spin, or modular systems like the i-Anchor. Joie are consistently producing innovative and safe car seats which are excellent value for money.
We also stock a wide selection of Joie Booster Seats

Joie High Chairs

Joie have a wide range of high chairs on offer to suit all budgets. Browse through our range to find the right highchair for your little one.

Joie Bouncers & Swings

Joie have a great collection of baby swings and bouncers to keep your little one entertained.  


Joie Travel Cots

Joie's parent company has years of experience producing travel cots for leading brands throughout the world. Joie brings this wealth of experience to their own Joie brand. From super lightweight and compact travel cots to fully functional travel cots with bassinets, changers and light and sound attachments which also vibrate to gently sooth your baby. With so much choice you can be sure that when you choose a Joie Travel Cot you will have the very best.